Top Social Media Platforms for Your Business in 2022

Social media marketing is a very important element for most businesses nowadays. It helps businesses to raise brand awareness, promote their products, interact with their customers and so much more! Conducting social media marketing takes time and resources, it is a bad idea to be involved in too many platforms. So what platforms should you focus on? Here are the top social media platforms for your business in 2022!


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1. Facebook

Facebook has been around since 2004 and it is still going strong. With 2.89 billion monthly active users worldwide, it is the most popular social media platform in the world and arguably the best social media platform for businesses. Facebook makes it easy for businesses to promote their brands using their Facebook Business suite where you can monitor your performance on Facebook and place different types of paid ads without much trouble. It also allows you to target specific groups of audiences which can make your ads much more effective if done correctly. With such a large number of monthly active users, you should definitely look at Facebook for your social media marketing.

Twitter

With 211 million daily active users, Twitter is another social media platform for marketing. Twitter with its character limit in its posts makes it an extremely fast-paced social media platform. You can only use 280 characters in each post makes it almost necessary to get straight to the point which a lot of younger audiences prefer. The largest demographic group of Twitter is between 18-29 which if that is the age group of your business’s target audience then it is time for you to create a business account on Twitter.

Instagram

Instagram has a monthly active user of 1 billion and its popularity is still on the rise. It focuses more on graphics and videos instead of text. It is popular among younger audiences as well and it is the go-to social media platform, myself included. It allows users to post time-limited “stories” that disappear after 24 hours. This allows companies to use this feature to promote their products updates and events in more creative ways. It also has a “checkout” feature which allows users to purchase from businesses without having to leave Instagram which is a huge plus if your business has a big element of eCommerce. It is also part of Facebook which you can manage your paid ads on it using Facebook business suite.

LinkedIn

LinkedIn is the largest professional social media platform in the world. It is a great networking tool but it is also a great B2B social media platform for those who are looking for new business opportunities. It does not publish the number of its active users but it has a large enough user base of more than 756 million users which includes 57 million companies. People typically do not look for entertainment or shop on LinkedIn which makes LinkedIn exclusively for professional proposes only. If your business is B2C focused then I would not recommend LinkedIn as your choice of social media platform but if your business is mainly B2B focused then there really isn’t a better choice than LinkedIn.

Pinterest

Pinterest is a great social media platform for finding ideas and inspirations. Businesses can create a “Pinboard” which can contain images, videos and GIFs. Users can “pin” posts that save the post and can then share it with other users. Links can be added to the Pins which can lead users to businesses websites. It is a highly visual social media and is often used by art and design companies. Shockingly, around 87% of Pinterest users have purchased products after seeing them on the platform and Pinterest drives 3.8 times more sales than any other social media platform. It is one of the best social media platforms for any business that is willing to invest in making great visuals that relates to your brand regularly.

TikTok

TikTok is the newest social media platform on the list. It has 1 billion monthly active users and it is already the 7th most popular social media platform in the world after its launch in 2016. It mostly focuses on videos that are shorter than 15 seconds and their user spends an average of 52 minutes on it daily! New and short content is fed to the users which keep them engaged for a long period of time. TikTok is an opportunity for companies to reach teenage audiences with lighthearted and funny content. Accounts with a small number of followers can also have a huge number of views due to their algorithm which might take a shorter time for you to gather followers than other social media platforms. Companies can also collaborate with TikTokers in order to promote your brands and your TikTok account as well. It is also highly likely that TikTok will implement eCommerce features on it soon which makes it another social media platform that you should keep an eye on.

What about Asia?

Even though the social media platforms that I have mentioned above are still very popular in Asia, Asia’s social media preference is slightly different from the west. Especially in Japan, Korea and China. They have their own local social media platforms which if your target audiences are from Asia then you should check out the following platforms.

LINE

With 84 million monthly active users, LINE is very popular in Asia and it is the most popular social media platform in Japan. It is an integrated, full-featured social media app that has more than 35 subsidiary apps which include timeline sharing, messaging, music services, banking and so much more which keep their users in the app, you can even order a taxi while looking for a part-time job without leaving the app. You can create an official account for your business and post on your timeline, reply to messages of your customers and so much more. It is kind of a must if you want to enter the Japanese market.

KakaoTalk & KaKaoStory

It is the Korean equivalent of WhatsApp and Facebook. With a monthly active user of more than 46 million, it is one of the most popular social media platforms in Korea as used by 97% of the smartphone users over there. It is very similar to LINE in many ways and has many subsidiary apps which also includes Taxi services. 

WeChat

It is difficult for companies to promote in China with their existing social media account due to Chinese’s internet firewall which blocks a huge number of the most popular social media platforms such as Facebook and Twitter. In order to reach Chinese customers, WeChat is a good starting point. It is another integrated social media much like LINE. You can create an official account with proof of business registration and ownership. With the official account, you can start posting on your timeline and reply to your customers’ messages. It is a good social media platform to start connecting with your customers in the far east.


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Using social media platform for your business

Social media marketing definitely is a must for most businesses, but with finite resources, it is important to do your research on which social media platforms your target audience are most likely to use then focus your resources on those ones to be the most effective. Building up your social media presence also takes time but it will happen as long as you are consistently putting out good content that is suitable for your audience.