The strategies for entering foreign markets and the role of translation services
In today’s globalized world, the vast majority of companies do business or plan to do so on foreign markets.
Marketing translation as the key to success of the fashion industry. Cooperation with a popular fashion brand
We cooperated with many customers on a daily basis. They include local companies, international enterprises and well-known brands. What are the similarities between all of them? Everyone expects high-quality translations that will help in business development. Additionally, professional translations affect their image, contribute to the opinions of recipients and are the decisive factor when it […]
Hemingway Editor and other tools for text proofing and translation
Typically, content writers first note down the message they wish to put across to their audience. Then, they re-read and edit the text. This way, they can achieve better readability, understanding and structure, and at the same time they can correct any errors in the content. It is a complex process, but fortunately there are […]
Translation of advertising slogans – how not to fall into the language trap?
Advertising translation involves the process of transferring advertising messages from one market to another. The advertising discourse is created in a language that is not only a communication tool, but also an expression of culture. This makes ad translation a highly accuracy-demanding activity. Translating slogans requires both a cultural and linguistic connection. Adapting a brand […]
Top 8 Languages for E-commerce purposes: Boosting Global Reach Through Effective Translation
Do you manage an e-shop and want to source customers abroad to increase profit? Translation will be the basis for reaching foreign recipients with your offer. You need to start speaking their local language and adjust product descriptions or service descriptions to the country where you intend to sell them. This process of adapting your […]
Tools useful in the work of a translator – simplifying your daily tasks
Working on translations is a dream of many people who are fascinated by languages and the broadly-defined linguistics. Being a part of this industry is associated with many opportunities contributing to your professional growth, but it also has quite a few limitations. It can be demanding when you receive many translation projects, specifically when they […]
The world’s strangest languages and unknown facts about them
According to research, English is one of the most bizarre languages in the world, as evidenced by many of its features. In the article, we describe what features of languages are taken into account when it comes to the more or less “foreign” nature of a language. We also cite examples of languages used in […]
Audiovisual translation – what is it?
Audiovisual translation is a type of translation that includes both sound and image in order to fully express the content conveyed. It covers all translations including films, TV shows and series or games.
The dropshipping model – how to start selling in several countries simultaneously
Starting online sales abroad is a huge challenge and an investment that involves a number of necessary actions. What we have in mind here are both the market and marketing preparation (researching the interest in the industry, competition, planning advertising campaigns) as well as technical and logistics preparation (translation of the e-shop, storage and delivery […]
Braille – everything you need to know about it
There are 285 million visually impaired people in the world. According to the World Health Organization, there are 0.2% blind and 1.3% visually impaired people in Europe. This number increases as the average life expectancy increases. Thus, visual impairment is a real problem that needs to be addressed and that includes Braille translations, in order […]