Advertising translation involves the process of transferring advertising messages from one market to another. The advertising discourse is created in a language that is not only a communication tool, but also an expression of culture. This makes ad translation a highly accuracy-demanding activity. Translating slogans requires both a cultural and linguistic connection. Adapting a brand […]
Do you manage an e-shop and want to source customers abroad to increase profit? Translations will be the basis for reaching foreign recipients with your offer. You need to start speaking their language and adjust product or service descriptions to the country where you intend to sell them. You’re probably wondering which languages to start […]
Working on translations is a dream of many people who are fascinated by languages and the broadly-defined linguistics. Being a part of this industry is associated with many opportunities contributing to your professional growth, but it also has quite a few limitations. It can be demanding when you receive many translation projects, specifically when they […]
According to research, English is one of the most bizarre languages in the world, as evidenced by many of its features. In the article, we describe what features of languages are taken into account when it comes to the more or less “foreign” nature of a language. We also cite examples of languages used in […]
Audiovisual translation is a type of translation that includes both sound and image in order to fully express the content conveyed. It covers all translations including films, TV shows and series or games.
Starting online sales abroad is a huge challenge and an investment that involves a number of necessary actions. What we have in mind here are both the market and marketing preparation (researching the interest in the industry, competition, planning advertising campaigns) as well as technical and logistics preparation (translation of the e-shop, storage and delivery […]
There are 285 million visually impaired people in the world. According to the World Health Organization, there are 0.2% blind and 1.3% visually impaired people in Europe. This number increases as the average life expectancy increases. Thus, visual impairment is a real problem that needs to be addressed and that includes Braille translations, in order […]
Do you want to acquire new skills? Do you like to develop yourself? If so, you will certainly like learning through online learning platforms. This solution is not only attractive but also convenient. It allows you to take the course following your own schedule. Also, it is effective and surprisingly affordable. It is estimated that […]
Cinematic releases, Netflix, Disney, Amazon… Occasionally, we all go to the movies or use streaming platforms to watch them. Sometimes you return to your favorite items or reach for new ones in a similar or different climate. But have you ever wondered what the process looks like when translating movie texts and creating subtitles to […]
Emoticons are relatively recent arrivals to computer communication, especially to chats. All in all, very little researched so far, they nevertheless represent a significant contribution to the inevitable questioning of certain paradigms of language science. They are graphic signs imitating facial expressions or other objects demonstrating the speaker’s emotion, which interact with statements – typically […]