Machine translation in e-commerce – what can you gain from translation automation?
Do not wait for the new quarter to plan translation of texts used as part of promotion and sales in e-commerce. Let’s talk about machine translation with post-editing
Marketing campaigns in foreign languages. Choosing the proper keywords
Black Friday and Christmas sales are around the corner. It is no wonder that the e-commerce industry is on fire with ideas and plans that are implemented with focus on every detail. Social media and search advertising campaigns require appropriate preparation. Especially if they are launched in foreign markets. The key to success in the […]
Company blog – why is literal translation of content not a good strategy?
Translating articles and company blog posts is an important part of working with content in foreign markets. What should be avoided, and what should be implemented?
Global business vs localization – which language will work best for your industry?
If you want to be internationally successful in e-commerce, you need to plan your content translation work. Translation alone is not enough – localization will be essential.
How to prepare a multilingual e-book for a company?
A multilingual e-book for a company is a marketing element to attract the attention of customers and business partners. How do you actually create it? Here are our translation and content tips.
The strategies for entering foreign markets and the role of translation services
In today’s globalized world, the vast majority of companies do business or plan to do so on foreign markets.
Marketing translation as the key to success of the fashion industry. Cooperation with a popular fashion brand
We cooperated with many customers on a daily basis. They include local companies, international enterprises and well-known brands. What are the similarities between all of them? Everyone expects high-quality translations that will help in business development. Additionally, professional translations affect their image, contribute to the opinions of recipients and are the decisive factor when it […]
Hemingway Editor and other tools for text proofing and translation
Typically, content writers first note down the message they wish to put across to their audience. Then, they re-read and edit the text. This way, they can achieve better readability, understanding and structure, and at the same time they can correct any errors in the content. It is a complex process, but fortunately there are […]
Translation of advertising slogans – how not to fall into the language trap?
Advertising translation involves the process of transferring advertising messages from one market to another. The advertising discourse is created in a language that is not only a communication tool, but also an expression of culture. This makes ad translation a highly accuracy-demanding activity. Translating slogans requires both a cultural and linguistic connection. Adapting a brand […]
TOP 8 languages for e-commerce purposes. Sourcing customers around the world
Do you manage an e-shop and want to source customers abroad to increase profit? Translations will be the basis for reaching foreign recipients with your offer. You need to start speaking their language and adjust product or service descriptions to the country where you intend to sell them. You’re probably wondering which languages to start […]