Do you outsource a lot of content to be translated? Perhaps your employees prepare translations and your documents include plenty of terminology characteristic for your industry? If the above sounds familiar, here’s another question: Does your company have its own translation memories? If you answered no, this article is for you. Let us explain and […]
A customer shopping from abroad is a subject we could discuss for hours. We are talking about a different profile of a customer applicable to e-commerce companies, when compared to entities providing business services. In practice, this means that we are dealing with different circumstances where transactions are completed. The variety of industries and market […]
According to Wikipedia Translation Memory (TM) is “a database that stores segments, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated, in order to aid human translators.” For example, when a translator uses TM, a sentence in English once translated to French is saved […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Translating your website can help you reach a larger customer base. Statics show websites in English get their message through to only 26% of internet users leaving out 74% of the global market which prefers to consume content in their native language. So if you’re still asking why you should have your business website in […]
It’s no secret that Google is the top search engine in the world. Every day, all over the world, people are using Google to find the best pierogies in Poland or a salon specializing in curly hair in Brooklyn, New York or the best diving company in Thailand. The result of these queries is the […]
Have you ever considered that LinkedIn might be the perfect marketing platform for your business? Now, with over 500 million users worldwide, LinkedIn is a great space to connect with professionals locally and internationally. With a LinkedIn marketing campaign, you will not only have the opportunity to increase brand awareness, but you’ll form connections with […]
Today, the Internet is a medium present everywhere, which enables to contact your family and friends, and also to manage a company that can generate high profit thanks to online activities. Thanks to the possibilities offered by the Internet, easy access to it anywhere and the different methods for contacting someone wherever they are, you […]
With companies now able to sell their products and services globally, some of them are using multilingual websites to better reach their customers. As a business owner you might be asking yourself: Do I really need a multilingual website? The answer to that question is: Yes. Having different languages on your website is absolutely necessary […]
So you’ve created a website for your business. That’s great. Whether you’re a small or large business having a presence online can help you grow your brand and generate more revenues. Most businesses start with an English website. After all, English was the founding language of the internet and has dominated the web both in […]