In a previous post, I showed you the best WordPress translation plugins you can use to create a multilingual website. I would like to continue with that discussion and talk a little bit more about one of the plugins I told you about, which is WPML.
When you decide to expand your business globally, website translation is the first step you should take towards this goal. Web browsers feature automated translators, but text translated in such a way usually sounds a bit unnatural and is not always easy to understand. WordPress is one of the most popular CMS systems. It is […]
More and more entrepreneurs decide to start online sales. The e-commerce market has been developing at a very fast pace. It is also worth mentioning that multistore-based solutions are gaining popularity. Multistore involves combining several stores in one intuitive panel.
For a small business owner in China or an entrepreneur in Argentina, opening a business in the US may seem like a pipe dream, something seen in the movies or read about in an article, but nothing unattainable. How about you? You also may have guessed that the process of starting a business in the […]
Is your website only in one language, most likely English? It’s about time you made it multilingual. Making your website available in several languages will help your business reach a larger audience. Statistics show despite English being the most widely used internet language, only 25% of the 4.1 billion internet users speak and write the […]
Do you outsource a lot of content to be translated? Perhaps your employees prepare translations and your documents include plenty of terminology characteristic for your industry? If the above sounds familiar, here’s another question: Does your company have its own translation memories? If you answered no, this article is for you. Let us explain and […]
A customer shopping from abroad is a subject we could discuss for hours. We are talking about a different profile of a customer applicable to e-commerce companies, when compared to entities providing business services. In practice, this means that we are dealing with different circumstances where transactions are completed. The variety of industries and market […]
According to Wikipedia Translation Memory (TM) is “a database that stores segments, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated, in order to aid human translators.” For example, when a translator uses TM, a sentence in English once translated to French is saved […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Translating your website can help you reach a larger customer base. Statics show websites in English get their message through to only 26% of internet users leaving out 74% of the global market which prefers to consume content in their native language. So if you’re still asking why you should have your business website in […]