How to increase sales in an online shop? Four ways using content translation

The last quarter of the year is the last chance to increase sales in an online shop. This is bolstered by holidays and associated sales, such as e.g., Black Friday. However, promotions or discount codes on selected products are not everything. Particularly if you are doing e-commerce in foreign markets.  

Wondering how to increase sales in your online shop? Check out our 4 ways with content translation. 

Newsletter campaigns 

Are you organising a sale? Are you introducing new products to your shop? Let your customers know! How? In addition to publishing social media posts, it is worth planning a mailing. Analytics tools allow to obtain a lot of information concerning the target customers, making it easier to personalise content.  

Newsletter subscriptions are now an integral part of online sales. Users are eager to sign up to databases linked to your shop, hoping for discounts, free delivery or receiving interesting industry-related content.  

How to increase e-commerce sales with email? 

A marketing e-mailing campaign that will boost sales should, above all, be regular. You don’t need to send new content to your customers every day. It is enough to share news about the life of the store once or twice a month or, for example, by providing a link to the company blog when you want to focus on a specific issue. Examples of product use, an interview with an expert or coverage of an industry event are sure to interest the audience. Referring to a specific link (with the right CTA, of course) will also have a positive impact on the website traffic. 

A newsletter is, of course, a good way to communicate information about discounts or promotions. It is worth „rewarding” those enrolled in the database by sending personalised discount codes to their email addresses.  

To increase sales in e-commerce, customers can be reminded about their abandoned baskets, what helps to finalize the purchase process. 

Online sales through paid advertising 

Meta advertising campaigns (Facebook and Instagram) or Google Ads are recognised as some of the easiest ways to increase online sales. A few clicks, a budget and the advertisement is ready. Well, that’s nothing but a myth. Both social media and search engine campaigns require appropriate preparation – from graphics to copywriting to matching the content with the right audience.  

Google Ads Campaign 

In the case of Google search campaigns, keywords play a major role. When it comes to overseas campaigns, store owners or marketing staff often make one basic mistake. Rather than selecting phrases that are appropriate for a particular market, they simply translate those that have worked well in Polish environment. This is not how it should be done! 

Keywords are not just specific names or terms for a product that may end up in a virtual shopping cart. These are also phrases that reflect the needs of the potential customer. By using a specific phrase, the customer expects specific search results that will bring them closer to the expected transaction. A mistranslation that is too literal and does not apply the principles of localising content for SEO, can generate worthless and expensive clicks with no conversion behind them.  

You can read more about the key phrase translation process in our online office here:

Social media advertising – Facebook and Instagram  

The Meta Ads advertisement dashboard allows to create campaigns that are displayed to users based on their activity on the platform. With advanced targeting options, it is possible to determine precisely who will see your ad, which significantly increases the chances of conversion. What’s more, Meta offers powerful analytics tools that allow you to monitor the effectiveness of your campaigns and introduce changes in real time. 

To increase online sales through a social media platform, you need to take care of the visual message – video or graphics, catchy expressions, and advertising slogans. In the case of content in foreign languages, they must be translated according to the principles of localisation, which preserves not only linguistic correctness but also cultural propriety.  

Positioning of an online shop  

Positioning, or search engine optimisation, is the foundation of any strategy used to increase online sales. By adapting your website’s content and structure accordingly, you can improve its position in search results, which translates into more organic traffic. It is crucial to understand which phrases are most important to the business and how to weave them effectively into the content on the site. It is also worth monitoring trends and adapting texts to the changing needs of users. In the case of foreign audiences, website translation activities will be necessary, which we have been comprehensively performing for our clients for years. 

Combining a Google Ads strategy with SEO can yield really great results. SEO focuses on long-term organic growth, while Google Ads allows you to reach customers quickly with paid advertising campaigns. The key is to find a balance between these approaches in order to maximise the reach and effectiveness of marketing activities. For example, you can use Google Ads to promote new products while building long-term organic visibility through SEO. This combination allows for quick results, but at the same time also builds a solid foundation for the future. 

How to increase sales through social media? 

Paid content is not everything in online sales. It is worthwhile to ensure regular contact with (potential) customers of your online shop. Social media, alongside the aforementioned newsletter, are a great tool for building relationships. In addition to graphics or video, the posts should include interesting content and, in the case of content in foreign languages, a good translation. The CTA, orCall To Action, is also important. It focuses on suggesting the recipient what do we care about and what our post urges them to do. There should be one CTA per publication. It is usually an incentive to order from the shop, but that’s not everything. It is worth inviting the recipient to visit the online shop, browse the photo gallery of a recent project or leave a comment.  

There are several objectives we want to achieve through social media accounts. Companies want to build awareness among potential customers and create the image of an expert in a particular field. The posts help to demonstrate the values behind the company. As a result, it allows you to gain the trust of your audience and, as a result, increase sales in your online shop and reduce the number of abandoned baskets. 

How to increase sales in an online shop? With well-translated content, of course! 

The 4 points outlined above that can help increase sales and traffic to your online shop are just a few examples of the ways to promote your store and maintain relationships with your customers. Building a brand and instilling confidence in it is a complex process that is influenced by many factors. The process is somewhat complicated for e-commerce enterprises operating in foreign markets. A foreign country, currency, legislation and, on top of that, specific needs of the customers.  

The power of marketing is not limited to just image. Especially if you are hoping for a response of foreign customers and high conversion rate. Linguistically correct and culturally appropriate marketing translations should be the basis of every content marketing campaign and activity.  

If you have any doubts as to whether the content published so far on the shop’s website is appropriate, we can perform a linguistic audit of the website. 

We invite you to work with us – together we will improve store sales in foreign markets.