More and more entrepreneurs decide to start online sales. The e-commerce market has been developing at a very fast pace. It is also worth mentioning that multistore-based solutions are gaining popularity. Multistore involves combining several stores in one intuitive panel.
A customer shopping from abroad is a subject we could discuss for hours. We are talking about a different profile of a customer applicable to e-commerce companies, when compared to entities providing business services. In practice, this means that we are dealing with different circumstances where transactions are completed. The variety of industries and market […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Translating your website can help you reach a larger customer base. Statics show websites in English get their message through to only 26% of internet users leaving out 74% of the global market which prefers to consume content in their native language. So if you’re still asking why you should have your business website in […]
It’s no secret that Google is the top search engine in the world. Every day, all over the world, people are using Google to find the best pierogies in Poland or a salon specializing in curly hair in Brooklyn, New York or the best diving company in Thailand. The result of these queries is the […]
Today, the Internet is a medium present everywhere, which enables to contact your family and friends, and also to manage a company that can generate high profit thanks to online activities. Thanks to the possibilities offered by the Internet, easy access to it anywhere and the different methods for contacting someone wherever they are, you […]
With companies now able to sell their products and services globally, some of them are using multilingual websites to better reach their customers. As a business owner you might be asking yourself: Do I really need a multilingual website? The answer to that question is: Yes. Having different languages on your website is absolutely necessary […]
SEO, like the Web itself, is an ever-evolving creature. So my first piece of advice, before we even touch on the intricacies of multilingual SEO, is to welcome and study these changes earnestly. For all of your business ventures moving forward, it will be imperative to approach SEO with an open mind and a sense […]
In the previous article, I discussed the benefits of website builders for small business owners and artists. Using one of the five web builders I highlight in these two articles, you can create a professional website without suffering the financial burden of hiring a real professional. Before, we looked at three different platforms I recommend […]
Your business is going well, better than you anticipated even, and now you want to take it to the next level. Web design has never been your thing so you put off creating a website. You do other research instead. You read up on multilingual social media accounts. You watch and analyze the market. Eventually […]