You’re probably reading this post because you have decided to offer your website in several languages. It is commendable that you have realised with a website only in one language, you’re missing out on tons of web traffic, due to the fact that your content is not translated. Research has shown that by adding one […]
It is not surprising to see that social media marketing today is the absolute foundation of all marketing activities related to a brand. Facebook is the most popular social network in the world, used by over 1.5 billion people daily. Data regarding Europe is equally as optimistic, with 282 million people accessing Facebook daily, on […]
If you wish to enter foreign markets with your offer, you should start by translating your company website into a given target language. This is the absolute must in order to be understood by new customers. Approximately 20% of all websites are based on the WordPress content management system. If you also use this CMS, […]
When you think about expanding your business abroad it is worth knowing how to translate a WordPress website. Plug-ins are available that will make this operation easy and very intuitive. WPML is one of such plug-ins. It is a premium solution that offers many possibilities.
Let’s face it, most people (at least in the Western society) are bombarded by information from the time they wake up until the time they go to sleep. To survive in this environment where information is hurtled at us continuously, we have learned how to scan our inboxes for spam email, mute the TV during […]
In a previous post, I showed you the best WordPress translation plugins you can use to create a multilingual website. I would like to continue with that discussion and talk a little bit more about one of the plugins I told you about, which is WPML.
More and more entrepreneurs decide to start online sales. The e-commerce market has been developing at a very fast pace. It is also worth mentioning that multistore-based solutions are gaining popularity. Multistore involves combining several stores in one intuitive panel.
A customer shopping from abroad is a subject we could discuss for hours. We are talking about a different profile of a customer applicable to e-commerce companies, when compared to entities providing business services. In practice, this means that we are dealing with different circumstances where transactions are completed. The variety of industries and market […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Translating your website can help you reach a larger customer base. Statics show websites in English get their message through to only 26% of internet users leaving out 74% of the global market which prefers to consume content in their native language. So if you’re still asking why you should have your business website in […]