Website translation – a proposal for Women's Day not only for e-commerce - lingy.uk

Website translation – a proposal for Women’s Day not only for e-commerce 

The upcoming Women’s Day is the perfect opportunity to plan special marketing campaigns to reach new audiences. E-commerce companies are keen to introduce dedicated offers during this period. They also decide to expand abroad to tap the potential of international markets, also on everyday basis, outside special holiday periods. In this context, website translation plays a key role.

Translation of advertising slogans – how not to fall into the language trap?

Advertising translation involves the process of transferring advertising messages from one market to another. The advertising discourse is created in a language that is not only a communication tool, but also an expression of culture. This makes ad translation a highly accuracy-demanding activity. Translating slogans requires both a cultural and linguistic connection. Adapting a brand […]

The dropshipping model – how to start selling in several countries simultaneously

Starting online sales abroad is a huge challenge and an investment that involves a number of necessary actions. What we have in mind here are both the market and marketing preparation (researching the interest in the industry, competition, planning advertising campaigns) as well as technical and logistics preparation (translation of the e-shop, storage and delivery […]

4 SEO Tips for Your Multilingual Website

Having a multilingual website is the big step to expanding into overseas markets. Research shows that people are more likely to be more interested in your website if it is in their first native. It also stated that 55% of the participants stated that they would only buy a product if the website is in […]