According to Wikipedia Translation Memory (TM) is “a database that stores segments, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated, in order to aid human translators.” For example, when a translator uses TM, a sentence in English once translated to French is saved […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Have you ever considered that LinkedIn might be the perfect marketing platform for your business? Now, with over 500 million users worldwide, LinkedIn is a great space to connect with professionals locally and internationally. With a LinkedIn marketing campaign, you will not only have the opportunity to increase brand awareness, but you’ll form connections with […]
Today, the Internet is a medium present everywhere, which enables to contact your family and friends, and also to manage a company that can generate high profit thanks to online activities. Thanks to the possibilities offered by the Internet, easy access to it anywhere and the different methods for contacting someone wherever they are, you […]
With companies now able to sell their products and services globally, some of them are using multilingual websites to better reach their customers. As a business owner you might be asking yourself: Do I really need a multilingual website? The answer to that question is: Yes. Having different languages on your website is absolutely necessary […]
So you’ve created a website for your business. That’s great. Whether you’re a small or large business having a presence online can help you grow your brand and generate more revenues. Most businesses start with an English website. After all, English was the founding language of the internet and has dominated the web both in […]
In the previous article, I discussed the benefits of website builders for small business owners and artists. Using one of the five web builders I highlight in these two articles, you can create a professional website without suffering the financial burden of hiring a real professional. Before, we looked at three different platforms I recommend […]
Your business is going well, better than you anticipated even, and now you want to take it to the next level. Web design has never been your thing so you put off creating a website. You do other research instead. You read up on multilingual social media accounts. You watch and analyze the market. Eventually […]
We live in a time where you can sell your products and services anywhere around the globe. Our increasingly digital world makes it possible for someone in Australia to buy a product from a company in the US and have it delivered to their doorstep within a couple of days. Doing this was impossible a […]
Whether you are new to e-commerce and have never heard of “drop shipping” or you are a veteran online seller, AliExpress can offer you the perfect virtual space to sell a large variety of products. Through AliExpress’ comprehensive services which utilize the drop shipping method, you are able to try your hand at online sales […]