Let’s face it, most people (at least in the Western society) are bombarded by information from the time they wake up until the time they go to sleep. To survive in this environment where information is hurtled at us continuously, we have learned how to scan our inboxes for spam email, mute the TV during […]
In a previous post, I showed you the best WordPress translation plugins you can use to create a multilingual website. I would like to continue with that discussion and talk a little bit more about one of the plugins I told you about, which is WPML.
More and more entrepreneurs decide to start online sales. The e-commerce market has been developing at a very fast pace. It is also worth mentioning that multistore-based solutions are gaining popularity. Multistore involves combining several stores in one intuitive panel.
For a small business owner in China or an entrepreneur in Argentina, opening a business in the US may seem like a pipe dream, something seen in the movies or read about in an article, but nothing unattainable. How about you? You also may have guessed that the process of starting a business in the […]
Do you outsource a lot of content to be translated? Perhaps your employees prepare translations and your documents include plenty of terminology characteristic for your industry? If the above sounds familiar, here’s another question: Does your company have its own translation memories? If you answered no, this article is for you. Let us explain and […]
According to Wikipedia Translation Memory (TM) is “a database that stores segments, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated, in order to aid human translators.” For example, when a translator uses TM, a sentence in English once translated to French is saved […]
Conducting market research can be difficult, time-consuming and expensive. If you own a small business, you may not have the money to pay a market research company. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. What if I said you […]
Translating your website can help you reach a larger customer base. Statics show websites in English get their message through to only 26% of internet users leaving out 74% of the global market which prefers to consume content in their native language. So if you’re still asking why you should have your business website in […]
It’s no secret that Google is the top search engine in the world. Every day, all over the world, people are using Google to find the best pierogies in Poland or a salon specializing in curly hair in Brooklyn, New York or the best diving company in Thailand. The result of these queries is the […]
Have you ever considered that LinkedIn might be the perfect marketing platform for your business? Now, with over 500 million users worldwide, LinkedIn is a great space to connect with professionals locally and internationally. With a LinkedIn marketing campaign, you will not only have the opportunity to increase brand awareness, but you’ll form connections with […]