4 Reasons why you should set up a Multilingual LinkedIn Profile

Your LinkedIn profile is one of the first things potential employers, recruiters, and clients see online. But if your profile exists only in one language, you might be missing opportunities in your target market. LinkedIn allows you to create a multilingual LinkedIn profile and even set up a secondary language profile. Doing so helps you connect with LinkedIn members across different languages, increase your visibility, and build stronger trust.

1. Increase Visibility With a Profile in Another Language

When you create a profile in another language, you allow a viewer to see it in the language they prefer. This ensures your profile page shows up in search engines when people are looking in their own particular language. For example, a recruiter searching in Spanish may only find your profile if you’ve created a secondary language profile on LinkedIn.

Remember: LinkedIn does not translate your content automatically. Instead, you must translate your profile and provide a language profile by selecting from the dropdown list.

2. Demonstrate Professionalism With a Secondary Language Profile

Having a secondary language profile instead of relying only on your primary profile signals professionalism. LinkedIn users are often bilingual or multilingual and interested in connecting with professionals who understand their culture. By editing your secondary language profile, you show that you value international business and want to attract a multilingual audience.

This is especially useful if you want to make your LinkedIn profile appealing outside of English-speaking countries. With a secondary profile, your profile information is shown in the language of your target audience, which boosts trust.

3. It’s Easy to Create a Secondary Language Profile on LinkedIn

Setting up a secondary profile may sound complicated, but LinkedIn has made the process simple. You can set up additional LinkedIn profiles that cater to local markets by adding a new language to your account. Simply go to your profile page, choose a language from the dropdown, and start adding your content.

LinkedIn has a general rule: you may only have one primary language profile, but you can set up multiple language profiles that display depending on the viewer’s settings. This way, if someone visits your LinkedIn profile in another language, the viewer has the ability to see it in the language they prefer.

4. Improve Credibility Across Different Languages

When you create profiles that cater to secondary languages, you make your brand more approachable and trustworthy. A multilingual profile helps you appear professional, while avoiding the impression that you rely on a literal translation or machine tools.

Having a profile in multiple languages shows you’ve invested in reaching users who are multilingual and interested in working with international partners. It also ensures your skills and endorsements appear in the language of your primary profile, but are accessible across several languages.

This credibility makes it easier to connect with your target market, especially when your LinkedIn profile is translated into two languages or more.

Where to Find LinkedIn Help for Multilingual Profiles

If you are unsure how to set up a secondary language profile on LinkedIn, the official LinkedIn Help pages provide step-by-step instructions. You can also learn how to edit profile details for each language profile you create. This ensures that your profile information is accurate and adapted for your target audience in every particular language.

English Profile and Additional Languages

Most users start with an English profile, especially in English-speaking countries, and later add a secondary language profile instead. This allows your profile information to appear in the language of your primary profile while still reaching audiences in several languages.

It’s important to remember that you cannot change the default language of your primary profile. However, you can always set up a secondary language profile, add multiple language profiles, and edit profile content for each. This flexibility helps you make your LinkedIn profile relevant across different languages and markets.

Things to Remember When Setting Up a Secondary Language Profile

• You cannot change the default language of your primary profile.
• LinkedIn allows users to set up additional LinkedIn profiles in a second language or more.
• Always translate your content professionally — don’t rely on automation.
• You can choose from your language profiles or language profiles by selecting one from the dropdown.
• Language profiles will show depending on what the viewer has the ability to select.

By following these steps, you can make your LinkedIn profile visible to a wider target audience.

Final Thoughts on Creating a Multilingual LinkedIn Profile and Secondary Language Profile

A multilingual LinkedIn profile is no longer optional. Whether you’re bilingual or multilingual, setting up additional LinkedIn profiles that cater to global audiences is a smart move. With a secondary language profile on LinkedIn, you can translate your profile, connect with recruiters across different languages, and show up in search engines more often.

Don’t miss out — set up a secondary language profile today and make your LinkedIn presence stronger than ever.