Website translation – a proposal for Women’s Day not only for e-commerce 

The upcoming Women’s Day is the perfect opportunity to plan special marketing campaigns to reach new audiences.  

E-commerce companies are keen to introduce dedicated offers during this period. They also decide to expand abroad to tap the potential of international markets, also on everyday basis, outside special holiday periods. In this context, website translation plays a key role. 

The importance of content localisation in e-commerce – foreign language website positioning 

Adequate SEO translation of website content is not only limited to text translation, but also includes tailoring messages to cultural differences and local customer preferences that match keywords. An automatic web translator or translator such as Google Translate can translate text with a single click. Such software runs fast, we can’t deny it, but the result is not always flawless. More and more companies are also ensuring that their communications are gender-sensitive, which can be a challenge in translation. An off-the-shelf tool (Google Translate or another platform with similar functions) can change the meaning of sentences because it performs a 1:1 translation. If the sender of the message is concerned with conveying emotion or arousing specific feelings in the user, it is easy for linguistic and cultural incidents to occur.  

When it comes to marketing campaigns and the positioning process, precision and linguistic sensitivity are essential. It is worth remembering that each market has its own characteristics, both in terms of vocabulary and search results. 

How can professional website translation affect SEO? 

Positioning of websites in foreign languages  

Introducing an offer to foreign markets also requires SEO aspects to be taken into account. A well-translated website is one thing, but proper search engine optimisation is another. Again, automatic 1:1 translation can become a source of problems and instead of generating sales, it will impact them negatively. 

Local keywords, content structure and adapting meta descriptions to the realities of a particular region are fundamental to achieving a high position in search results. Using service of translator who knows the realities of a particular market is an investment. Translation done by a human rather than a machine translates into online brand visibility and increased sales. 

Website translation and success in marketing campaigns  

It is not only the e-commerce industry that can benefit from website translations. Other industries also see the value in reaching foreign counterparties through tailored communications. Women’s Day is an excellent opportunity to highlight the role of women in business, while also building a positive corporate image. Translation of text by a human rather than a machine will ensure that the message published on the website or social media is consistent and tailored to the requirements of the market in question. 

Marketing activities carried out around Women’s Day can represent not only an opportunity to attract new customers, but also a chance to expand into foreign markets. In such cases, flawless website translation and SEO optimisation are essential elements of any campaign. It is worth trusting experienced translators to help you reach new audiences effectively, both in the e-commerce and B2B sectors. 

Good website translation means that you can always be a step ahead of the competition 

Marketing campaigns to promote products or services related to Women’s Day have either taken off or are about to take off. By using our online translation service, you can stay ahead of the competition all year round. Ensure that content is translated regardless of what your calendar shows. After all, every purchase your customer makes should be an opportunity to celebrate and plan for further development.